Anna Petukhova created VRayu to provide adults with an opportunity to experience virtual reality in many forms. Brittain Ladd. At a time when multiple research reports indicate that people are having less sex globally, year-old Anna Petukhova decided to combine technology, sex toys and good old-fashioned sex appeal to open a sex club in her hometown of Moscow, Russia. Upon graduating, Petukhova worked as an English language translator for several consulting firms and businesses, while also modeling and conducting walking tours for tourists throughout Russia. An email advertising how to take excursions in virtual reality VR led her to try on a virtual reality headset for the first time.
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Anna Petukhova created VRayu to provide adults with an opportunity to experience virtual reality in many forms. Brittain Ladd. At a time when multiple research reports indicate that people are having less sex globally, year-old Anna Petukhova decided to combine technology, sex toys and good old-fashioned sex appeal to open a sex club in her hometown of Moscow, Russia.
Upon graduating, Petukhova worked as an English language translator for several consulting firms and businesses, while also modeling and conducting walking tours for tourists throughout Russia. An email advertising how to take excursions in virtual reality VR led her to try on a virtual reality headset for the first time.
For me, it was an incredible feeling. It made such a strong impression on me, and I began to research the topic of virtual reality. Over a period of several weeks, Petukhova immersed herself in the topic of VR.
A conversation with a fellow VR enthusiast led to the discovery that watching pornography on a VR headset was a popular pastime. I put on the headset and then I look at my hands, and they were the hands of a man!! Then, a sexy female hairdresser comes to me and starts trying to seduce me. The experience was so real that I ceased to understand where I was. Petukhova knew that she had found her business idea—open VR sex clubs but with a focus on attracting women as well as men.
Seemingly honest and willing to answer any question that I asked, Petukhova is in many ways a female version of Playboy founder, Hugh Hefner. Hefner changed the national discourse on sexuality through his magazine; Petukhova wants to use sex and technology to create a movement. I have no doubt that Hefner would have enjoyed meeting Petukhova. In addition, customers can interact and socialize with other club members.
I have created the hottest VR sex club in the world. During my time with Petukhova, I was able to speak with several customers who came into her club four women and two men. As a result of these discussions, Petukhova has been able to identify key reasons why adults become attracted to VR after just one session:.
VRayu has attracted massive amounts of attention in Russia, resulting in movie stars, politicians, sports stars and wealthy Russian oligarchs all stopping by to experience the club.
I have committed to keeping the names of celebrities and others I met at the club confidential. Let me state that a good time was had by all, especially me. Anna Petukhova has learned that other VR clubs around the world, even if they provide a VR sexual experience, provide it as a product, whereas Petukhova offers VR as a service. Want to experience outer space? Go to the deepest depths of the ocean? Go on a safari? Parachute out of a plane?
I watched hours of content, and I can attest to the power of VR to overtake the senses and transport mind, body and spirit to another dimension. Petukhova has learned that other VR clubs around the world, even if they provide a VR sexual experience, provide it as a product, whereas Petukhova offers VR as a service.
In discussions with customers, Petukhova has learned that individuals go to virtual reality clubs because they want to feel like they are Alice in Wonderland or Peter Pan in Neverland or Harry Potter on the first day of arrival to Hogwarts.
They want to be fully immersed into different possibilities of virtual reality, and they want to be able to feel it everywhere: at home, school, in the street or during their business lunch. Research has identified that a VR experience can have a lasting impression on the body for 24 to 48 hours. To state that VR is addictive for many people is an understatement. VRayu was created to provide adults with an opportunity to experience VR in many forms from portraying a character in a film or taking part in a video game to being fully immersed into virtual yet highly realistic erotic scenarios.
If watching pornography is like riding a bicycle, then being immersed in virtual erotica is like driving a Tesla in Ludicrous mode. A big difference. Petukhova also organizes parties and meetings for people—first in virtual reality and then in the real world. This helps couples break the ice when they first meet and is a funny and relaxed way of meeting other people and flirting with them. Petukhova expects VR to gain in popularity due to the number of studies confirming that Millennials, and especially Generation Z, have a difficult time engaging with people of the opposite sex.
The fastest growing segment of her business is Millennials and Gen Z. A question that Petukhova is asked often is who visits the club and why? According to Petukhova, 40 percent of the individuals who visit her club are women and range in age from 18 to This is surprising because women are traditionally the objects of sexual attraction in games, but with VR, women can immerse themselves into the experience.
VR allows women an opportunity to try new things that they otherwise would never try in real life. I must admit that the women I watched and spoke with at the club all expressed their appreciation that VR gives them an opportunity to be as naughty or as nice as they want.
All the women thoroughly enjoyed the experience. In discussions with her clients, Petukhova learned that many women are sexually curious and using VR allows them to explore different types of sex in a way that is safe and private.
Women also enjoy exploring sex with different races and acting out specific fantasies, like having sex with multiple men or women at the same time.
As for men, they prefer watching videos where they interact with multiple women with little desire to act out a specific fantasy or engage in BDSM. Petukhova is working on content to help men better understand the desires of women, and she is also creating a dating service sponsored by the club to help take the virtual to the physical with a focus on dinners and walks around scenic Moscow. As word of VRayu has spread, Petukhova has been inundated by requests from interested persons globally asking if VRayu can be franchised.
Petukhova resisted franchising until she was certain she had created a business model that would generate revenue and provide a quality experience for the franchisee and customers. Now, that day has come; Petukhova is in the process of selling franchises of VRayu. Bars, dance clubs and coffee shops should explore adding VRayu headsets and content to their menus.
Petukhova also sees the value of VR in education. Want to study World War ll? What better way to do so than by taking the controls of a P Mustang or being an infantryman about to storm the beaches at Normandy, France during D-Day?
There is a tremendous market for VR. Petukhova believes all VRayu clubs should try and attract as many men and women as possible. However, she likes the idea of women buying a VRayu franchise and hosting parties at homes to earn additional income. VR is like a modern-day digital birth control pill freeing women to experience sex in a way they never dreamed possible. We get it: you like to have control of your own internet experience. But advertising revenue helps support our journalism.
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VRayu Founder Anna Petukhova Discusses Franchising VR Sex Clubs | Observer
Galina Rymbu writes unabashedly and politically about the current moment. She is known for bringing feminist and new leftist thought to life in poems that are both relatable and formally stunning in all senses of the word. Trained as a critic and political philosopher, Rymbu is also an editor and an active advocate for new literature.
Thanks to translator Joan Brooks, her work is on the rise in English as well as Russian. Quote translated by Joan Brooks. From the moment Alisa Ganieva released her debut book at the age of 25, she started proving her fans right and her critics wrong.
As the first writer from the North Caucasian region of Dagestan to gain international attention, Ganieva faced double binds that will sound familiar to writers of color in the Anglophone world: some critics were skeptical of her youth, others of the importance of her early fiction about her home region, and still others of her credibility in writing fiction that is not about Dagestan.
Nonetheless, in the first ten-odd years of her career, Ganieva has both expanded the capacity of the Russian language in her prose and used her public platform as an author to advocate for important political causes.
While Carol Apollonio has ensured that Ganieva already has a sizeable English-language audience, recent attention in forums like the LA Review of Books and the BBC might expand that audience even further. It should be here any minute now. In the last year, a BBC interview and a new series of translations have made it increasingly likely that Anglophone readers will choose to experience the extraordinary angle Starobinets brings to contemporary fiction.
Quote from Three Apples Fell from the Sky translated by the author of this piece. His dog was the only fatality. It was ridiculous. The Russian-Israeli programmer and marketing agent writes online flash fiction, essays, and satirical comics featuring Bunnypuss, an adorable two-dimensional hare whose adventures are not at all safe for work.
In , a group of U. While every writer on this list can be considered established, the critical recognition Stepanova has received allows her to fill a different kind of niche. Now that the poet has also published a widely acclaimed novel titled Post-Memory that is drawing comparisons to W. Sebald, the time could be ripe for her readership in English to expand.
Like Stepanova, Alexandra Petrova is a poet-turned-prose writer. However, her writing taps into an understanding of international movement that is rare even in the increasingly global field of Russian-language literature. Her current home city, Rome, seems to become a ninth main character as the eight-voiced novel grapples with questions of gender, migration, and empire. It would later turn out she was seeing death. Lisa C. Quote from Zuleikha translated by Lisa C. Skip to main content. The White Review , January Cosmonauts Avenue.
Untitled , translated by Joan Brooks. Alisa Ganieva. Anna Starobinets. Meduza In English , February Net, June Linor Goralik. Maria Stepanova. Alexandra Petrova. Guzel Yakhina. Hilah Kohen.